B2C (Business-to-Consumer)

Commercial relationships and transactions between businesses and individual consumers. B2C contexts trigger the full weight of consumer privacy protections. When your business collects data from consumers—whether through websites, mobile apps, retail stores, or services—you're engaging in B2C activities subject to comprehensive privacy regulations like GDPR, CCPA, and sector-specific laws. B2C relationships typically involve higher privacy expectations and stronger regulatory protections than B2B contexts. Consumers have extensive rights including access, deletion, opt-out, and non-discrimination. Privacy notices must be clear, conspicuous, and written for general audiences. Consent requirements are stricter, and regulatory enforcement tends to be more aggressive for B2C violations. The consumer-business power imbalance underlying these protections means you must be especially transparent, fair, and respectful of individual privacy rights.